Coverart for item
The Resource Saving community journalism : the path to profitability, Penelope Muse Abernathy

Saving community journalism : the path to profitability, Penelope Muse Abernathy

Label
Saving community journalism : the path to profitability
Title
Saving community journalism
Title remainder
the path to profitability
Statement of responsibility
Penelope Muse Abernathy
Creator
Subject
Language
eng
Summary
"Examining experiences at a wide variety of community papers - from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago -"Saving Community Journalism" is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media."--
Assigning source
Dust flap
Cataloging source
DLC
Dewey number
070.4/33
Government publication
government publication of a state province territory dependency etc
Index
index present
LC call number
PN4888.C594
LC item number
A24 2014
Literary form
non fiction
Nature of contents
bibliography
Label
Saving community journalism : the path to profitability, Penelope Muse Abernathy
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Contents
Creating a new strategy. Why it is critical that newspapers survive ; Why newspapers must change ; How newspapers must change -- Implementing a new strategy. How to lead change ; How to shed legacy costs ; How to build vibrant community on many platforms ; How to pursue new revenue opportunities -- The new world order. The far-reaching implications ; Crafting a new beginning for newspapers
Dimensions
25 cm
Extent
254 pages
Isbn
9781469615424
Isbn Type
(hardcover)
Lccn
2013041253
Media category
unmediated
Media MARC source
rdamedia.
Label
Saving community journalism : the path to profitability, Penelope Muse Abernathy
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier.
Content category
text
Content type MARC source
rdacontent.
Contents
Creating a new strategy. Why it is critical that newspapers survive ; Why newspapers must change ; How newspapers must change -- Implementing a new strategy. How to lead change ; How to shed legacy costs ; How to build vibrant community on many platforms ; How to pursue new revenue opportunities -- The new world order. The far-reaching implications ; Crafting a new beginning for newspapers
Dimensions
25 cm
Extent
254 pages
Isbn
9781469615424
Isbn Type
(hardcover)
Lccn
2013041253
Media category
unmediated
Media MARC source
rdamedia.

Library Locations

    • Huntington Memorial LibraryBorrow it
      62 Chestnut St., Oneonta, NY, 13820, US
      42.4539987 -75.064376
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